Business Mentor NY – a program of Empire State Development

Program Update

Mentees and Mentors,

We appreciate your interest in mentorship. Please be advised that after March 31, 2024, the Business Mentor NY Program will cease to operate. However, you can continue to access mentoring services by contacting Entrepreneurship Assistance Centers in your area at esd.ny.gov/eac-directory to obtain one-on-one counseling with your current business idea or small business.

If you would like to continue offering pro bono mentoring services to entrepreneurs or small business owners, please email us at nylovessmbiz@esd.ny.gov with your core business skills, experience or education and your preferred service area.

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  BMNY Queens Economic Development Corporation

Anjali Chugh Mentor

Location New York, New York, United States of America
Mentor Industry Business Consulting/Coaching
Languages spoken
  • English
Recent Activity

How I can help

My professional background

We work with small businesses, essentially startups, that are trying to achieve the most coveted milestones in the business world - growth, sustenance and expansion. We provide them with the resources they need to achieve their targets. Eighty percent of our clients have no clue about the type of services that can catapult their business to the next level. For instance, most of the small business owners that we meet with, have very little knowledge about the digital world. They come to us, totally oblivious of the fact that they’re losing a big chunk of business in absence of an effective online presence. We help them with online, as well as offline business promotion campaigns. Whether it’s developing a Website or a Mobile App, building an eCommerce platform like an Amazon or eBay store, trademarking their brand, or creating distribution channels for their products and services, we use all possible resources for their brand promotion, and increasing customer base for them.


How to work with me

What I can offer

I'd like to help entrepreneurs create a business plan, and effectively implement it, be it conceptualizing, branding, or campaigning. The core problem that a new business faces, is the lack of financial resources. Small business owners are usually not comfortable spending money on business branding, which is why they try to do everything themselves, but eventually realize that it’s not going to work that way. Delegating work is important because there’s only so much one can accomplish during the day, while managing daily operations. Running a business, and promoting it, are essentially two different things. For any business to succeed, it’s important that they have two separate teams taking care of these significantly different areas.