For entrepreneurs, turning a passion into a business is the ultimate dream. But that dream doesn’t come easily. It’s hard work, and there are challenges around every corner. Fortunately, entrepreneurs don’t have to go it alone. Their chance of success increases with access to the business knowledge and guidance of experienced professionals.
Business Mentor NY is a free, easy-to-use social network that allows entrepreneurs and volunteer business mentors to connect so they can solve problems and build businesses together. Join a growing community that has already created thousands of mentor-mentee matches and continues to make an impact through the power of mentoring to help small businesses thrive.
Based in the Bronx, Susan Boose was encouraged to join Business Mentor NY by her local EAP center. Operating as The Olive Branch Soap Company, Susan had developed a line of organic soaps and skincare products, but she needed help developing a concrete marketing plan. Through the platform, she was matched with Jacob Smith, a seasoned executive with 15+ years of experience in management, growth and development. Jacob helped Susan build an effective marketing strategy and through his connections, helped her start a conversation with the procurement department at the Bellagio Hotel chain. After trying out Susan's soaps, the Bellagio Hotel decided to become an ongoing customer—propelling her sales and business forward.
Remarkable things happen when people pursue their passions. But passion alone isn't enough to produce entrepreneurial success. It must be combined with knowledge, guidance and encouragement to bring business possiblities to life.
Thriving entrepreneurs often cite mentoring as a critical component of their success. MicroMentor's results (shown below) show that its participating entrepreneurs reap the benefits of mentoring, growing their businesses every year. Governor Cuomo wants to bring this success to New York State's small business community.